Houston Livestock Show and Rodeo®

DEC. 12, 2023 — HOUSTON — Today, the Houston Livestock Show and Rodeo announced a new sponsorship agreement with R-C Ranch, the new Official Beef Jerky of the Rodeo. The new sponsorship agreement begins in 2024 and extends through 2026.   The Houston Livestock Show and Rodeo promotes agriculture by hosting an annual, family-friendly experience that educates and entertains the public, supports Texas youth, showcases Western heritage, and provides year-round educational support within the community. Since its beginning in 1932, the Rodeo has committed more than $600 million to the youth of Texas and education. The 2024 Rodeo is scheduled for Feb. 27 – March 17. The 2024 World’s Championship Bar-B-Que Contest, presented by Cotton Holdings, is scheduled for Feb. 22 – 24. For more information, visit rodeohouston.com and follow @RODEOHOUSTON online via Facebook, Twitter, Instagram and YouTube for all the latest news. 


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